Love all the frou-frou stuff,
but take me directly to:
The sun is shining! The birds are chirping!
Great time for a lovely scroll!




…of the beholder

Intelligent design
and a passion therefor
“You’ve achieved success in your field when you don’t know whether what you’re doing is work or play.” Warren Beatty
Intelligent design encompasses many aspects of the graphic design industry. It not only relates to design that is witty or smart but the methods through which each project is accepted, developed, presented and finalized. This intelligence covers the relationship between client and designer – the ability to produce appropriate design within the constraints of time frames and budgets. This intelligence covers the design itself – the ability to produce the right product for the right audience. This intelligence covers the experience necessary to ensure the design can be produced efficiently and cost-effectively.
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” Albert Schweitzer
Passion for design has been part of my life since my creation, at the age of 10, of a newsletter for a childhood club. Education, life experiences and many years in the industry have given me the ability to turn this passion into intelligent design. My passion not only gives me the motivation for appropriate creativity, but also encourages me to continue learning new methods to bring the essence out through intelligent design.
“Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou
Through intelligent design and my passion therefore, I am proud to say, I have achieved success.




