My several years in the word game have learnt me several rules:

1. Avoid alliteration. Always.
2. Prepositions are not words to end sentences with.
3. Avoid cliches like the plague. (They’re old hat.)
4. Employ the vernacular.
5. Eschew ampersands & abbreviations, etc.
6. Parenthetical remarks (however relevant) are unnecessary.
7. It is wrong to ever split an infinitive.
8. Contractions aren’t necessary.
9. Foreign words and phrases are not apropos.
10. One should never generalize.
11. Eliminate quotations. As Ralph Waldo Emerson once said: “I hate quotations. Tell me what you know.”
12. Comparisons are as bad as cliches.
13. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
14. Profanity sucks.
15. Be more or less specific.
16. Understatement is always best.
17. Exaggeration is a billion times worse than understatement.
18. One-word sentences? Eliminate.
19. Analogies in writing are like feathers on a snake.
20. The passive voice is to be avoided.
21. Go around the barn at high noon to avoid colloquialisms.
22. Even if a mixed metaphor sings, it should be derailed.
23. Who needs rhetorical questions?

Some of my own copy writing can be found on my Copy Writing/Tag Lines page.

http://www.boredpanda.com/clever-logos-with-hidden-symbolism/

Logos that I have created that follow a similar theme:

Empower Graphics Logo
My own company logo is one of my favorites with “hidden symbolism” – although it’s simply a cool graphic that looks like a Chinese lantern or something like that, it is actually made up of an intertwining “e” (for Empower) and “g” (for Graphics). Cool, huh??

corPersona Logo
Another of my favorites – the corPersona logo is made up of a “C” for the company name that is also a hand/fingers holding/painting with the paintbrush – thereby implying what corPersona does – design.

Financial Edge Logo
This is an interesting one – if you view this logo from the southeast, you will see an “F” (black – for Financial) and an “E” (green – for Edge) but if you look from the southwest, you will see a bar chart rising to indicate the symbolism of day-trading – what Financial Edge does.

The Honors Logo
A nice and simple graphic depicting an apple (a universal symbol for teaching) with a very stylistic “h” (for Honors) in blue on the right hand side. The Honors is a tutoring program for school children.

National Humane Society Logo
This one could very well be my favorite logo ever! Although it does not portray any initials or letters, we do have the heart for loving and caring and the floppy ear as a symbol of animals or dogs to be more specific. I love the way this logo implies the organization’s love of animals in a very simple, effective graphic.

Mikmul Properties Logo
A simple graphic showing the two “M’s” for Mik-Mul that also implies buildings – the organization’s line of work.

Michael Weissman and Associates Logo
Very subtle but effective graphic – the top half is an “M” for Michael, while the lower half is the “W” for Weissman. They have been put together to form an interpretation of the infinity symbol – a great image for a business consulting firm.

One Button Access Logo
One of the first companies to emerge to help users access the internet, way in the beginning – implying that access can be achieved through one button. The graphic symbolizes a “button” as in one found on a shirt and implies it’s a safe door, allowing access to vast fortunes and new worlds (the image of space) – the internet.

Atlantic Blue Logo
Another representation of the infinity symbol, this time made up of a lower case “A” (for Atlantic) and a lower case “B” (for Blue).

Blooms and Baskets Logo
Another simple graphic of a butterfly whose wings are actually the initials of the company – two “B’s” for Blooms and Baskets. I thought the butterfly was a good recognizable symbol that would work well for a florist.

Probably what I love most is the mergence of art and technology.

You have to watch it to believe how cool it is.

I would love to know who came up with the idea so I may give them credit – they certainly deserve it!

Or maybe I should have said “I gotta ‘hand’ it to them!!”

I am hoping to be able to bring to you ads, headlines, unusual graphics – things that tickle my fancy or float my boat… and things that I hope you will enjoy and/or appreciate seeing.

Please feel free to comment or upload some of your own…

Thanks!

Eric